Raef Godwin
- Role
- VP, Advertising Strategy & Operations at PGA TOUR
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
Experience
VP, Advertising Strategy & Operations
Mar 2015 — Present
Direct (or you could say ‘get undue credit for the results of’) a department of 40+ amazingly talented and driven individuals, with global strategic oversight of the buy and sell side advertising operations for the PGA TOUR, inclusive of high impact display, live and on-demand video, social media, OTT, radio, podcast, email, database, search and TV. Functional areas of oversight include: • Ad Platforms, Solutions and Technology • Ad Product • Revenue Driving Digital Programs • International Ad Sales • Yield, Pricing and Inventory Management • Revenue Analytics • Programmatic Strategy and Sales • Ad Trafficking • Campaign Mgmnt. • Brand Media purchasing, placement, performance and analytics • Search engine marketing
Education
Isenberg School of Management, UMass Amherst
MS, Sports Management
1995 — 1996
University of Florida
BS, Advertising
1989 — 1991
Skills
- Strategy
- Sports Marketing
- Integrated Marketing
- Social Media
- Advertising
- Analytics
- Marketing
- International Sales
- Mobile Marketing
- Sports Management
- Strategic Partnerships
- Sponsorship Sales
- Ad Optimization
- Sales Operations
- Mobile Devices
- Yield Management
- Radio
- Advertising Operations
- Online Advertising
- Advertising Sales
- Sports
- Broadcast
- Sponsorship
- Ad Networks
- Digital Media
- Sponsorship Activation
- Mobile Advertising
- Management
- Digital Strategy
- Monetization
- Sales
- Dfp
- Television
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