Raedmund Jennings

Independent Senior Consultant @Knight Frank

SA

Desert Oasis Tourism Market Research & Planning Developed a strategic framework for a desert oasis tourist town, integrating insights from on-site studies in Petra, AlUla, and regional heritage sites. Delivered market feasibility analysis, competitive benchmarking, and tourism product mix recommendations to balance cultural authenticity, commercial viability, and sustainability.Repositioning The Taj, RiyadhAdvised on the repositioning of a mixed-use development, refining the shopping centre’s tenant mix, brand alignment, and strategic leasing in response to shifting demographics and local developments. Conducted consumer behaviour analysis, competitive benchmarking, and placemaking strategies to future-proof The Taj as a leading retail and lifestyle destination.F&B Strategy for a 600k sqm Office Park:Addressed insufficient F&B provision in a major office park, conducting a demand assessment, spatial planning, and leasing strategy. Proposed a balanced mix of casual, premium, and grab-and-go dining alongside an integrated food truck program, activating underutilised spaces and enhancing tenant experience.