Raed Aoun

Director of Business Development @Matador

Montreal, QC, CA

Leading the Business Development team at one of North America’s fastest-growing Automotive AI SaaS companies.Known for a leadership style that combines operational discipline with people development—fostering a culture where performance, process, and growth move in sync.Recognized as Top Performer at the NADA 2024 global conference in Las Vegas, maintaining consistent full houses at the Matador booth throughout the event.Played a fundamental role in building and scaling both inbound and outbound operations: Owning processes, crafting word tracks, designing lead-stage and post-demo email campaigns, and executing strategies that have driven consistent growth and performance across the board.Built and mentored SDRs with no prior automotive SaaS experience, transforming raw talent into board-leading producers who consistently break company records.Broke into one of the top 3 largest automotive groups in North America through cold outreach.(After nearly 2 years of disciplined follow-up and strategy)Doubled (2x) the volume of qualified demos completed (with an 90%+ show rate) and drove 6-figure closed-won MRR through post-demo support for two consecutive years, with team members consistently ranked among the company’s top performers.Created scalable workflows and reporting frameworks in HubSpot to ensure consistent engagement, CRM hygiene, and seamless lead handoffs.Developed and continuously optimized outbound strategy—refining word tracks and lead-stage and post-demo email sequences to drive velocity and conversions.Collaborate cross-functionally with Solutions Engineers & Marketing to align outbound efforts with ICP targeting.

Lebanese University

Undergraduate, Bachelor of Laws