Rae Berryman

About Rae Berryman

Rae Berryman’s career story blends a decade of experience in broadcast media with proven success in creating impactful, multicultural campaigns.From her tenure at iHeartMedia as Regional Point Manager for Multi-Cultural Marketing, Rae demonstrated a knack for identifying and reaching underserved audiences, including Hispanic, African American, and LGBTQ+ communities. She successfully coordinated sales strategies across regional and market levels, showcasing her ability to lead diverse teams and implement innovative marketing solutions.Her leadership role as Director of Sales and Marketing at GayRVA.com further highlights her expertise in digital content and targeted engagement. Rae effectively positioned the platform as Richmond’s primary voice for the LGBTQ+ community, driving both audience growth and brand partnerships. This experience reflects her talent for aligning digital strategies with organizational goals, enhancing visibility, and fostering loyalty among niche audiences.Beyond her professional accomplishments, Rae’s active involvement with Minority Business Alliances and Non-Profit Organizations underscores her passion for inclusivity and community impact. Her advocacy efforts bring a unique perspective, enabling her to craft sales and marketing strategies that resonate authentically with diverse demographics.With her blend of sales acumen, digital expertise, and commitment to representation, Rae Berryman embodies the qualities of a forward-thinking sales strategist capable of navigating the evolving digital landscape to achieve measurable success.

Experience

1. Associate Account Executive Trainee

   Yelp

   Jan 2026 — Present

   Sales Pipeline Management: Managed a full-cycle sales pipeline of 50+ local business accounts, including dentists, florists, and restaurateurs, using Salesforce to track prospecting, qualification, and closing activities.High-Volume Prospecting: Executed 60–80+ cold calls daily to educate local business owners on Yelp’s digital advertising solutions, effectively managing objections and navigating to key decision-makers.Consultative Selling: Conducted data-driven sales presentations to showcase the value of Yelp’s product suite (Reservations, Waitlist, and Connect), tailoring recommendations to meet specific client business goals.Quota Achievement: Consistently met and exceeded monthly sales quotas and activity metrics (KPIs) through disciplined time management and persistence.Technical: Salesforce CRM, Google Workspace (G-Suite), Outreach, and video conferencing tools.Sales: Cold Calling, Pipeline Management, Lead Generation, Overcoming Objections, and Closing Techniques.Soft Skills: Resilience, Grit, Active Listening, Time Management, and Persuasive Communication.

Education

• Reynolds Community College

  Retail Merchandising

• Longwood University

  Communication Studies

  2006 — 2008

Skills

• Reporting
• Customer Service
• Graphic Design
• Account Management
• Merchandising
• Social Networking
• Digital Media Integration
• Social Media Marketing
• Public Speaking
• Social Media
• Microsoft Excel
• Powerpoint
• Word
• Relationship Building
• Maintain a Personal Brand
• Non-Profits
• Closing Abilities
• Team Building
• Retail
• Customer Relations
• Public Relations
• Media Relations
• Advertising
• Organizational Leadership
• Event Planning
• Cold Calling
• Event Marketing
• Fundraising
• Community Outreach
• Marketing Strategy
• Youtube
• Event Management
• Special Events
• Trade Shows
• Budgeting
• Marketing Communications
• Facebook
• Problem Solving
• Maximizing Sales
• Online Advertising