Rae Barrett

Operations, Client Experience & Strategic Growth | Enterprise SaaS, Digital Commerce, M&A Integration | Leadership & P&L

Role
SVP Client Experience - Go Fund Yourself- Global Digital Media Division at Ton Strategy Co
Location
Huntington Beach, CA, US
LinkedIn followers
500 followers

About Rae Barrett

Operations & Client Experience leader with 15+ years in enterprise SaaS, digital…

Experience

  1. SVP Client Experience - Go Fund Yourself- Global Digital Media Division

    Ton Strategy Co

    Aug 2021 — Present · Los Alamitos, CA, US

    Part of a 3-person executive management team that doubled company revenue qtr over qtr• Scaled Go Fund Yourself (GFY) from zero to $1M in revenue in just 4 months• Lead P&L management and operations across three verticals in a SaaS and digital commerce environment, overseeing revenue forecasting, billing accuracy, and C-suite reporting• Spearhead system integrations and cost reductions during acquisition and vertical sales, restructuring teams and redesigning the org chart to optimize performance• Key contributor in company acquisitions and sales of business verticals, partnering with C-level leadership and Finance on operational separation, asset integration, and revenue continuity strategies• Directed a team of 30 (3 direct reports, 27 indirect) across customer support, onboarding, and account management; reduced support tickets from 700+ to under 100 through process re-engineering and team alignment• Change Management: Led organizational restructuring during post-acquisition transition, maintaining client delivery, retaining key staff, and ensuring continuity growth in annual revenue streams• Managed internal and client-facing operations for Go Fund Yourself, from sales through shoot day to post-production• Launched MARKET.live platform; produced 50+ unique live streams in 3 days, onboarded 200+ shops for launch, and achieved largest US live commerce streams at the time• Built TikTok Shop expertise (Certified TikTok Shop Partner – TSP), launching 30+ shops and leading a 24-hour live commerce event featuring 50 brands• Directed backend integrations between Shopify and TikTok, overseeing seller center configuration, inventory sync, and fulfillment workflows• Worked cross-functionally with Sales, Finance, Product, and Marketing to align operational execution with revenue growth targets• Ensured compliance with live commerce selling and posting regulations across TikTok Shop and MARKET.live• Maintained and forsterd partner relationships

Education

  • University of Montana

    General Studies

    2004 — 2006

  • Montana Technological University

    Bachelor of Science in Business and Information Technology, Business, Technology

    2006 — 2008

Skills

  • Microsoft Office
  • Process Improvement
  • Software Documentation
  • Business Analysis
  • Project Management
  • Sql
  • Erp
  • Payroll Processing
  • Training & Development
  • Requirements Analysis
  • Payroll
  • Html
  • Ms Project
  • User Documentation
  • Software Consulting
  • Management
  • Software Project Management
  • Sharepoint
  • Employee Training
  • Software Implementation

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