Radu R.

Senior Director, Brand Strategy @Calix

San Francisco, CA, US

EMAILS

[email protected]

MOBILE NUMBERS

+14•••••••61

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WORK HISTORY

Oct 2025 — Present

Senior Director, Brand Strategy @Calix

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EDUCATION

N/A

Academy of Art University

Bachelor of Fine Arts - BFA, Graphic Design & Branding

N/A

USC Annenberg School for Communication and Journalism

Master's degree

N/A

Campolindo High School

Graduate diploma, High School Graduate

SKILLS

Visual Identity SystemsPackagingCorporate BrandingPersonal BrandingPackaging Form DesignIdentityPhotographySculptureCorporate IdentityGraphic DesignArt DirectionConcept DevelopmentWeb DesignBranding & IdentityLogo DesignTypographyCreative DirectionCreative StrategyAdobe Creative SuiteVisual CommunicationDesign StrategyImage ManipulationDesign ThinkingBrand ArchitectureGoogle AnalyticsAdvertisingMarketingIllustrationCopywritingCollateralInteraction DesignUser ExperienceUser Interface DesignIllustratorGraphicsBrand DevelopmentIndesignBrandingStrategyAdobe Illustrator

ABOUT RADU R.

Through creative direction, brand identity, and storytelling, I turn complexity into clarity —work that speaks to the head and the heart while driving business performance.Experience includes:• 10+ years leading brand identity teams and cross-functional creative — as both player and coach• Partnering with executives to shape narrative and strategy• Creating identity and messaging systems across campaigns, events, advertising, product marketing, sales, and channels• Building web experiences that drive engagement and conversions

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