Radu Neag
Senior Crm & Marketing Automation Manager @Brainlab
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WORK HISTORY
Senior Crm & Marketing Automation Manager @Brainlab
Munich, DE
Develop and execute on-demand email strategies for effective customer communication. Create and implement lead qualification processes and automated email journeys for lead onboarding and nurturing. Take the lead in designing new email templates, forms, and auto-responder emails. Collaborate with other stakeholders to develop audience segmentations for successful email marketing campaigns. Drive innovation in email coding, A/B testing, and email optimization. Generate reports and dashboards to provide insights into key metrics and interpret marketing campaign data. Advocate for the integration of marketing automation software to Sales, Support, and other departments.Spearhead the implementation of new conversational marketing features and personalization measures.
EDUCATION
Mircea Eliade College, Sighisoara, Romania
Graduate diploma, Informatics
Communication Sciences, „Babeș-Bolyai” University, Romania
Bachelor's degree, Journalism
SKILLS
ABOUT RADU NEAG
Certified CRM and Marketing Automation Specialist With nearly a decade of experience in the tech industry, I’m passionate about driving growth through data-driven strategies. My expertise spans marketing automation, Salesforce, email marketing, and conversational marketing, where I’ve consistently delivered results. I am also leveraging AI to optimize campaigns, enhance customer engagement, and drive efficiency. Let’s dive into my journey:In My Experience: Strategic Marketing: I’ve developed and executed effective B2C and B2B marketing strategies. Leveraging data segmentation, user journey automation, and customer retention tactics, I’ve boosted ROI and customer lifetime value.🧠 Tech-Savvy: As a hands-on practitioner, I’ve orchestrated marketing automation and inbound campaigns using cutting-edge tools like Salesforce and Infobip. Workflow Wizard: Crafting workflows for lead nurturing and customer journey automation is my forte. I’ve successfully planned and implemented newsletters, webinars, and engagement campaigns for lead qualification and nurturing alongside my talented team.In My Role: I specialize in developing and implementing CRM strategies for new projects and product launches, as well as re-engagement programs targeting existing prospects. I develop automated engagement programs and user journeys across multiple digital channels, focusing on onboarding, retention, and conversion. I specialize in creating state-of-the-art responsive and hybrid emails that are designed to effectively increase email marketing KPIs. My expertise encompasses data mining, segmentation, and database analysis, which are crucial for making well-informed decisions in the digital marketing landscape. Salesforce Marketing Cloud certified.Beyond My Role:🥇Salesforce Certified Marketing Cloud Account Engagement Specialist Featured as Email Marketing Expert (Brafton) Speaker @ Email Insider Summit Europe (2019) Featured in Top Email Marketing Influencers of 2018 (Fit Small Business) Speaker @ Munich Digital Marketing Institute (2018)
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