Paul Radliff

About Paul Radliff

I partner with executive leadership to elevate design from craft to strategic advantage by building and scaling global product design organizations that drive business growth and customer loyalty. With a newly completed MBA and over two decades of experience building industry leading digital products, I bring a unique combination of design vision and business acumen.I focus on data-driven strategies to grow digital experiences in the B2C, B2B, and B2B2C markets. Previous experience includes designing for startups and mature organizations in financial technology, data analytics, advertising technology, health technology and e-commerce.Key Contributions:• I have employed data to inform design strategies that reduced platform set-up time by 6% and driven 12% application engagement for CirrusMD\'s tele-health application.• I scale, coach, and direct design teams to execute short and long-term roadmaps for web and native mobile apps.• I used behavioral telemetry, engagement metrics, and utilization benchmarks to improve average revenue growth by $17M+ MoM at SpotX.• I founded an award-winning design team at Alteryx – winning Gartner\'s best user experience in their magic quadrant rankings for data and analytics products.

Experience

1. Senior Manager, Experience Design - Design Operations, Top of Funnel, Bottom of Funnel, Growth

   Zoro.com

   Feb 2026 — Present · Erie, CO, US

   Serving as Head of Experience Design, a 10-person multidisciplinary team and 3 separate design functions – Design Operations, Bottom of Funnel, and Growth Design, aligning 2025 delivery to 2026 Digital Experience strategy and enterprise growth objectives.• Led Bottom-of-Funnel and Growth initiatives impacting retention and repeat purchase improvements, contributing Revenue Retention goals of 83%-95% and 10% YoY order frequency growth.• Directed design team to evolve navigation, promotions, Quick Order, and loyalty foundations, supporting 60-day revisit rate improvement of 57% to 60% and +10% LTV per acquisition.• Elevated MBR and OKR storytelling to connect design investments and operations directly to executive strategies supporting conversion, CSAT, and revenue retention.• Formalized design governance (peer reviews, critique rituals, accessibility stakeholder group, design system cohort), reducing rework and improving roadmap predictability.• Advanced self-service and fulfillment messaging initiatives aligned to reducing Customer Service dependency by 25% and lowering order-status inquiries by 30%.• Strengthened design system governance and cross-team adoption, improving scalability, accessibility, and consistency across all digital experiences, while proving clear ROI within year 3.• Supported UXR team in implementing research and experimentation frameworks to prioritize validation investment and support 85–90% CSAT performance targets.• Accelerated experimentation velocity through AI-enabled prototyping and internal tooling, reducing concept-to-test cycles from months to days – proving time savings of ~30%.• Defined our 2026 experience vision and strategy centered on operational excellence, AI integration, and bi-directional design/engineering resourcing aligned to 15% top-line growth.

Education

• Parkland College

  Associate of Arts - AA, Visual Arts

• Gies College of Business - University of Illinois Urbana-Champaign

  Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies

• Rocky Mountain College of Art + Design (RMCAD)

  Bachelor of Fine Arts - BFA, Graphic Design and Interactive Media

Skills

• Agile Methodologies
• Wireframes
• Indesign
• User Interface
• Print
• Usability Testing
• Mobile Applications
• Usability
• Art Direction
• User Interface Design
• Strategic Creative Development
• Experience Design
• Graphic Design
• Branding & Identity
• Branding
• Interaction Design
• User Experience Design
• Creative Strategy
• Creative Direction
• Information Architecture
• Wireframing
• Typography
• Information Design
• Web Design
• User Experience
• Web Products
• User Research
• Design Research
• Corporate Branding
• Mobile Design
• Mobile Web Design
• Visual Design
• Design Strategy
• Brand Development