Radhika Zingade Bhattacharya

Group Marketing Head, InCred | Ex-HDFC Bank, OCBC Bank

Role
Group Head Marketing at InCred Financial Services
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Radhika Zingade Bhattacharya

A Product Management & Segment Marketing specialist, who thrives when asked to create a new customer proposition or revitalise a brand or manage the strategy for an entire value segment. With 20 years of diverse professional experience across Banking, Wealth Management and IT, there is no dearth of exposure to driving results through sales channels, new technology application and marketing. Adept at finding order in chaos, leading teams through turbulent times with equanimity, and calling a spade a spade. Expertise in the HNI / Affluent Banking domain, having worked in the space at two top-notch Asian banks – OCBC Bank, Singapore and HDFC Bank, India. Proven track-record at leading technology-driven scalable solutions to improve Sales performance, Customer Engagement and Customer Experience. Also bootstrapped Indigo Mustard Art Project (Indigomustard.com)- a niche venture to promote art and artists. Rich academic background and alumni network with an MBA from NUS Business School (Singapore) and a specialisation in Marketing from HEC Paris.

Experience

  1. Group Head Marketing

    InCred Financial Services

    Jan 2021 — Present · Mumbai, IN

Education

  • NUS Business School

    MBA, Marketing

    2005 — 2007

  • University of Mumbai

    Bachelor of Commerce, Economics, Accounting

    1997 — 2000

  • HEC Paris

    MBA (Exchange Programme), Marketing/Marketing Management, General

    2006 — 2006

Skills

  • Marketing
  • Lead Generation
  • Customer Engagement
  • Project Management
  • People Management
  • Business Intelligence
  • Portfolio Management
  • Crm
  • Affluent Banking
  • Business Development
  • Retail Banking
  • Banking
  • Strategic Planning
  • Product Management
  • Business Strategy
  • Leadership
  • Strategy
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Analysis
  • Management
  • Business Analysis

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Radhika Zingade Bhattacharya — Group Head Marketing at InCred Financial Services in Mumbai, MH, IN | Unifers