Radhika Trivedi

About Radhika Trivedi

A highly motivated and enthusiastic marketing and communications professional with 15+ years of extensive experience into marketing and brand management, public relations, employee and executive communication roles with organisations of high repute. An influencer with the aptitude to exercise sound judgment, my biggest strength lies in building strong relationships with stakeholders (external as well as internal) and managing them effectively to build and enhance the firm’s reputation and contributing to the profitability of the organization.I am currently employed with Alvarez and Marsal (A&M), the fastest global professional services firm across the globe, based out of Mumbai, India. At A&M, I have worn several hats in the last 4 years. Currently, am responsible for building out the GTM strategy and lead marketing efforts for India and GCC. I have previously worked with NIIF, India\'s sovereign wealth fund (SWF) where I spearheaded media relations, digital marketing, and communication efforts for the Fund. In my previous stints with CRISIL and PwC, I have been recognized from my exceptional performance where I collaborated with several team members on projects that were executed seamlessly. I have also been recognized to have played an instrumental role in setting up and building the Communications function of Avendus Capital, India’s largest domestic investment bank. During my limited career span, I have been fortunate to work on different roles spanning across industries including Investment Banking, Wealth Management, Credit Rating, Consulting and Services. Having lived across various cities in India (for education and work), I have built a network which comprises of influencers and leaders across industries. I have developed great agility skills which support me in my everyday life when it comes to working with people from diverse backgrounds and mindsets. Expertise:> Marketing Communications> Creative Briefs; story writing> Media and PR > Reputation Management and Crisis Communications> Digital Marketing> Brand Management (including Environment Branding)> Internal CommunicationsSoft:> Excellent Communication Skills> Efficient stakeholder management abilities> Proactive and innovative> Strong decision making abilityTechnical:> Ms Office suite> SPSS 16.0> SAP R/3 ECC 6.0

Experience

1. Director & Regional Go-to-market Leader - India and Asean, Gcc Marketing Services

   Alvarez & Marsal

   Nov 2024 — Present · Mumbai, IN

Education

• St. Ann's High School

  School

  1989 — 2001

• Visvesvaraya Technological University

  Bachelors of Engineering (B.E), Information Technology

  2003 — 2008

• IILM, Gurgaon.

  MBA, Marketing (Majors) & IT (Minors)

  2008 — 2010

• St. Xaviers High School

  Science, Science

  2001 — 2003

Skills

• Analytics
• Public Relations
• Business Strategy
• Marketing Communications
• Brand Development
• Microsoft Office
• Sales
• Marketing
• Client Relationship Building
• Customer Insight
• Negotiation
• Marketing Management
• Email Marketing
• Project Planning
• Team Management
• Talent Acquisition
• Online Marketing
• Recruiting
• Market Planning
• Crm
• Services Marketing
• Strategy
• Sales Management
• Budgets
• Business Development
• Digital Marketing
• Account Management
• Budgeting
• Key Account Management
• Brand Management
• Integrated Marketing
• Lead Generation
• Customer Relationship Management (Crm)
• Leadership
• Management
• Online Advertising
• Market Research
• Analysis
• Competitive Analysis