Radhika Roy
Senior Product and Marketing Manager @Amazon
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WORK HISTORY
Senior Product and Marketing Manager @Amazon
Berlin, DE
Own and drive strategic vision for EU Payments Marketing, leading new partnerships with financial institutions and networks that enhanced customer trust and simplify checkout experience across EU storefronts2. Delivered €2.5M in partner co-funding through strategic C-suite negotiations, establishing first-ever multi-market brand measurement framework and achieving +32% YoY growth in co-marketing programs across EU markets.3. Led the org\'s GenAI transformation initiative that reduced localization costs by 25% across DE, FR, IT, ES, UK markets while improving content quality and brand voice.4. Invented and scaled omnichannel marketing playbook delivering measurable results:+80bps brand awareness,+38% conversion uplift in ES/DE, and +8% in emerging EU markets.5. Built scalable performance marketing attribution model with $6.5M 3-year NPV, enabling ROI measurement across channels and informing €12M+ annual marketing investment decisions.
EDUCATION
NHL Stenden
Master degree, Tourism, Events and Leisure studies
Lady Shri Ram College For Women
Bachelor's Degree, Sociology
IÉSEG School of Management
Master's degree, Marketing and Product Management Marketing and Product Management
Symbiosis Institute of Management Studies
Master of Business Administration (M.B.A.), Marketing and International Business
SKILLS
ABOUT RADHIKA ROY
I am a product marketing manager with experience in the e-commerce industry specifically fintech. I liaised with internal and external stakeholders to improve product lifecycle, GTM strategies, supported teams with product demos and customer support. I helped in building value with customers by adopting engagement techniques and customer relationships. With an M.B.A in marketing and international business, I am interested in creating brand stories through a creative lens. Having lived in five countries, I am energized by people and cultures and look forward to growing my international experience through product marketing management roles on a global platform.
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