Radhika Natraj
Communication Specialist @Flex
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WORK HISTORY
Communication Specialist @Flex
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns and CSR initiatives for clients like BharatMatrimony, Express Avenue, Bajaj Allianze.• Led market launch of new products for Bajaj Allianze, BM, Turtle, Dr. Bectar, Ventura Wines, DHL. • Produced media kit and developed content for press release, white paper, backgrounder and position papers.• Digital and Social media evangelist - Leverage social media to build brand awareness – Facebook, LinkedIn, Twitter.• Ideate and create videos for YouTube and participate in branding through video campaigns.• Engaged with all types of media newspaper,Television and radio for promoting the different brands.• Identified and represented clients in relevant industrial forums.
EDUCATION
University of Madras
MSc
Simplilearn
DMCA
LEVEL BOARD/UNIVERSITY YEAR OF PASSING
BA
ABOUT RADHIKA NATRAJ
R A D H I K A N A T R A J +91••••••••32 | r•••••••@gmail.com S U M M A R Y A seasoned marketing and communications leader, adept in spearheading comprehensive strategies to enhance brand visibility and stakeholder engagement, notably at Dedalus India. With a proven track record in driving organizational transformation and fostering team collaboration, my expertise spans strategic planning and digital marketing, underscored by exceptional problem-solving and interpersonal skills. P R O F E S S I O N A L E X P E R I E N C E Dedalus India – Lead Marketing Communication June 2023 – Present • Spearheading marketing communication strategies for Dedalus India to strengthen brand positioning and engagement. • Developing and executing comprehensive communication plans aligned with organizational goals. • Showcasing Dedalus India\'s capabilities in organizational success through the \"Inside Edge\" campaign and other initiatives. • Enhancing visibility and fostering collaboration among international teams through targeted communication strategies. • Driving innovation in healthcare messaging, emphasizing reliability, certainty, and quality. MTX – Senior Communication Consultant Dec’ 2021 – May’ 2023 • Managed end-to-end corporate communication strategies, including external and internal communication frameworks. • Designed and implemented marketing initiatives to boost stakeholder engagement and brand awareness. Royal Sundaram General Insurance – Deputy Manager - Marketing & Communications Nov’ 2018 – Nov’ 2021 • Oversaw marketing and communication operations, focusing on customer retention and brand loyalty. FSS – Communication Manager Apr’ 2018 – Oct’ 2018 • Led communication campaigns to elevate organizational presence in the BFSI sector. Flextronics GSSC – Communication Specialist Dec’ 2011 – Mar’ 2018 • Strategized and executed internal and external communication plans to align with corporate objectives. Blue Lotus Communications – Account Associate May’ 2010 – Nov’ 2011 iSolve Technologies – Manager – Corporate Communications Sep’ 2006 – Dec’ 2009 Everonn Systems India Ltd – Manager – Corporate Communications Jun’ 2008 – May’ 2009 Perfect Relations – Sr. Image Executive Apr’ 2007 – Sep’ 2007 Zankara Communications – Sr. Corporate Communications Executive Mar’ 2004 – Mar’ 2005 M.O.P. Vaishnav College for Women – Lecturer Jun’ 2005 – Jun’ 2006
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