Radhika Gupta
Research @ Lenskart
- Role
- Design and Product Research Associate at Lenskart.com
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Design and Product Research Associate
Sep 2023 — Present · Gurugram, IN
Conducting trend and behaviour research using WGSN, social platforms, and cultural mapping to uncover emerging user preferences and inform design and innovation strategy- Bridging design and branding by turning user and cultural insights into clear product stories and cohesive brand expressions- Conducting product strategy research- driving growth opportunity mapping, field studies, and stakeholder workshops to identify new user segments and guide collection development.
Education
Amity University, Greater Noida Campus
Master of Arts - MA
2021 — 2023
Gargi College
Bachelor of Arts - BA
2018 — 2021
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