Radhika Boyat

Senior Brand Manager @Kuku

Bengaluru

Brand Marketing Manager @Flipkart

Bangalore

-Launched @FlipkartFashionOfficial Instagram handle, growing to 100K followers in 3 months; positioned Flipkart as a branded destination. -Led the ‘Kuch Khaas Kamao’ campaign, acquiring 14L+ sellers, 50Cr+ customer reach, and 10M+ YouTube views. -Positioned Shopsy as an affordable platform through ‘Aaj Shopsy Kiya Kya?’ TVC featuring Sara Ali Khan, with a 40% surge in installs ,13X seller growth. -Established Flipkart as a trendy destination through Offline event 'FlipInTrends' with Showstopper Mouni Roy, Rhea Kapoor, Sellers,100+ influencers, achieving 75M+ reach, 50+ PR features. -Achieved INR 516 Cr growth in 3 months in Big Billion Days Sale Opt-ins. KEY SKILLS -Accelerated New seller growth via gamification resulted 130 Cr GMV -Organized The Big Billion Days Nationwide seller events & PR. Digital Marketing Brand Management -Managing Media planning & growth with a CPF of ₹13, driving 30.3% engagement and 11% impression growth

Marketing Manager - Activation @Xiaomi India

Mumbai, Maharashtra

Brand Activation | Alliances and Partnerships | Trade Marketing | Channel Development Initiatives | Social Media Marketing | o Managing West Retail Activations as Lead Profile for Mi Homes, Mi Stores, Mi Studio (Xiaomi Exclusive Channel) & MiPP, LFR with a team of 8 AMM’s spread across 3000 stores in West region. o Drove Execution Excellence through ATL, BTL & OOH marketing activations, product & store launches ensuring maximum campaign & product visibility, product recall & sales. o Leading West Social media handles to an award-winning performance with 30K followers in 8 months of inception. Strategically conducted Festive campaigns, product promotion, engaging activities, and content development to drive reach, engagement and generating sales leads. o Leading Marketing of #MiStoreOnWheels, an innovative concept that brings #retail experience to the heart of #India, connecting Villages through a moving store. o Establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach. o Actively managing & training partners & third-party vendors for execution of activations implementation of merchandising activities

Management Trainee - offline sales @Xiaomi India

Bengaluru Area, India

o Managing brand alliances and tie-ups for Xiaomi exclusive retail channel Mi Homes o Spearheading D Category store and Bottom 20 stores performance & Marketing. o Initiating strategies & product schemes to optimize sales performance & drive growth formalizing strategies for insurance & buyback programs to reduce the gap of e-commerce & retail offerings o Handling Payment solutions & business model improvisations for optimizing brand exclusive retail strategy

Marketing Intern @Cerebroz EduTree LLP

Vadodara, Gujarat

Branding | Promotional Marketing | Marketing Analytics | Event Management o Designed & Implemented Marketing Strategies for the product, EduTree using Marketing Analytics. o Driving product awareness through Customer Feedback o Planned and successfully conducted Promotional Marketing events in different malls which has an average footfall of over 10,000 people.

Project Coordinator at Cloud Managed Services @Cisco

Bangalore

Roles & Responsibilities: o Maintained strong Social Media & Brand Presence of Cisco as a part of Cisco’s Talent Brand Team o Bridged the gap between the working team of 200 Employees and Managers by deploying the traits of Effective Communication, Grievance Redressal System & Employee Engagement Policies. o Managing events like customers/stakeholder visits, conclaves, and All Hands.

Project Coordinator & Analyst at Reliance Operations @Cisco

India

Roles & Responsibilities: o Managing events like Customers, Entrepreneurs visit Conclave and Biannual All Hands. o Recruited 106 Service Engineers in tandem with the HR team for the Reliance Jio project. o Handling PRMS tool and Timesheet approval for Reliance operations. o Assist with Planning projects, project documentation, prepare reports on project financial aspects and progress. o Managing Reliance Team operations and assigned as SPOC for 106 Resources in Reliance.

Project Coordinator at ‘Smart+Connected Communities @Cisco

Bangalore

Roles and Responsibilities : o Delivered Sales Pitch presentation and demos of Cisco products and solutions related to S+CC. o Working with CiscoTV in house production & design house for sourcing & creating innovative content and videos for various events. o Organizing and coordinating professional gathering for Executives, planning their travel and action reports for all such events.

Software Engineer @Tata Consultancy Services

Bangalore

o Worked on SAP Script/Smart Forms, Bug fixes, ABAP reports in TCS as an SAP Consultant. o Effectively streamlined the processes by improving service delivery for expected SLA adherence.

National Institute of Technology Karnataka

Bachelor of Technology (BTech) · Information Technology

Indian Institute of Management Amritsar

Master of Business Administration - MBA · Marketing and HR