Radhika Boyat

About Radhika Boyat

A Marketing professional with extensive experience in Ecommerce, Brand Marketing, Retail Marketing & Social Media. Proven Expertise in building Brand identities, crafting communication strategies, Brand Management, influencer Marketing, & delivering impactful campaigns.

Experience

1. Senior Brand Manager

   Kuku

   Mar 2026 — Present · Bengaluru

2. Brand Marketing Manager

   Flipkart

   Feb 2022 — Present · Bangalore

   -Launched @FlipkartFashionOfficial Instagram handle, growing to 100K followers in 3 months; positioned Flipkart as a branded destination. -Led the ‘Kuch Khaas Kamao’ campaign, acquiring 14L+ sellers, 50Cr+ customer reach, and 10M+ YouTube views. -Positioned Shopsy as an affordable platform through ‘Aaj Shopsy Kiya Kya?’ TVC featuring Sara Ali Khan, with a 40% surge in installs ,13X seller growth. -Established Flipkart as a trendy destination through Offline event 'FlipInTrends' with Showstopper Mouni Roy, Rhea Kapoor, Sellers,100+ influencers, achieving 75M+ reach, 50+ PR features. -Achieved INR 516 Cr growth in 3 months in Big Billion Days Sale Opt-ins. KEY SKILLS -Accelerated New seller growth via gamification resulted 130 Cr GMV -Organized The Big Billion Days Nationwide seller events & PR. Digital Marketing Brand Management -Managing Media planning & growth with a CPF of ₹13, driving 30.3% engagement and 11% impression growth

3. Marketing Manager - Activation

   Xiaomi India

   Jan 2020 — Feb 2022 · Mumbai, Maharashtra

   Brand Activation | Alliances and Partnerships | Trade Marketing | Channel Development Initiatives | Social Media Marketing | o Managing West Retail Activations as Lead Profile for Mi Homes, Mi Stores, Mi Studio (Xiaomi Exclusive Channel) & MiPP, LFR with a team of 8 AMM’s spread across 3000 stores in West region. o Drove Execution Excellence through ATL, BTL & OOH marketing activations, product & store launches ensuring maximum campaign & product visibility, product recall & sales. o Leading West Social media handles to an award-winning performance with 30K followers in 8 months of inception. Strategically conducted Festive campaigns, product promotion, engaging activities, and content development to drive reach, engagement and generating sales leads. o Leading Marketing of #MiStoreOnWheels, an innovative concept that brings #retail experience to the heart of #India, connecting Villages through a moving store. o Establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach. o Actively managing & training partners & third-party vendors for execution of activations implementation of merchandising activities

4. Management Trainee - offline sales

   Xiaomi India

   Apr 2019 — Dec 2019 · Bengaluru Area, India

   o Managing brand alliances and tie-ups for Xiaomi exclusive retail channel Mi Homes o Spearheading D Category store and Bottom 20 stores performance & Marketing. o Initiating strategies & product schemes to optimize sales performance & drive growth formalizing strategies for insurance & buyback programs to reduce the gap of e-commerce & retail offerings o Handling Payment solutions & business model improvisations for optimizing brand exclusive retail strategy

5. Marketing Intern

   Cerebroz EduTree LLP

   Apr 2018 — May 2018 · Vadodara, Gujarat

   Branding | Promotional Marketing | Marketing Analytics | Event Management o Designed & Implemented Marketing Strategies for the product, EduTree using Marketing Analytics. o Driving product awareness through Customer Feedback o Planned and successfully conducted Promotional Marketing events in different malls which has an average footfall of over 10,000 people.

6. Project Coordinator at Cloud Managed Services

   Cisco

   Apr 2017 — Jun 2017 · Bangalore

   Roles & Responsibilities: o Maintained strong Social Media & Brand Presence of Cisco as a part of Cisco’s Talent Brand Team o Bridged the gap between the working team of 200 Employees and Managers by deploying the traits of Effective Communication, Grievance Redressal System & Employee Engagement Policies. o Managing events like customers/stakeholder visits, conclaves, and All Hands.

7. Project Coordinator & Analyst at Reliance Operations

   Cisco

   Jun 2016 — Mar 2017 · India

   Roles & Responsibilities: o Managing events like Customers, Entrepreneurs visit Conclave and Biannual All Hands. o Recruited 106 Service Engineers in tandem with the HR team for the Reliance Jio project. o Handling PRMS tool and Timesheet approval for Reliance operations. o Assist with Planning projects, project documentation, prepare reports on project financial aspects and progress. o Managing Reliance Team operations and assigned as SPOC for 106 Resources in Reliance.

8. Project Coordinator at ‘Smart+Connected Communities

   Cisco

   Dec 2015 — May 2016 · Bangalore

   Roles and Responsibilities : o Delivered Sales Pitch presentation and demos of Cisco products and solutions related to S+CC. o Working with CiscoTV in house production & design house for sourcing & creating innovative content and videos for various events. o Organizing and coordinating professional gathering for Executives, planning their travel and action reports for all such events.

9. Software Engineer

   Tata Consultancy Services

   Jun 2014 — Nov 2015 · Bangalore

   o Worked on SAP Script/Smart Forms, Bug fixes, ABAP reports in TCS as an SAP Consultant. o Effectively streamlined the processes by improving service delivery for expected SLA adherence.

Education

• National Institute of Technology Karnataka

  Bachelor of Technology (BTech) · Information Technology

  2010 — 2014

• Indian Institute of Management Amritsar

  Master of Business Administration - MBA · Marketing and HR

  2017 — 2019

Skills

• Presentation Skills
• Teamwork
• Retail Marketing
• Research
• Analytical Skills
• Event Management
• PowerPoint
• BTL Activations
• Product Marketing
• Java
• Brand Building
• Retail Marketing
• Microsoft Excel
• Influencer Marketing
• Marketing Activation
• Online Advertising
• Microsoft Office
• Advertising Strategy
• Account Management
• Project Coordination
• Brand Management
• Social Media Marketing
• Project Management
• Market Analysis
• Team Building
• Team Collaboration
• Project Planning
• Data Analysis
• Communication
• Social Media Content Creation
• Interpersonal Skills
• Market Research
• Sales & Marketing
• Content Marketing
• Business Metrics
• Brand Activation
• Marketing Strategy
• Brand Strategy
• Negotiation
• Customer Insight