Radhana Ansal

Marketing Manager @RX Global

Gurugram, IN

As the lead of Marketing of RX Global – India, I am responsible for the end-to-end brand management and marketing for all international and domestic events of the organization. I also take care of the brand strategy, marketing communication plan, creative agency and resource management, GTM strategy, media planning and buying and internal stake holder management.Key Responsibilities:• Leading the brand strategy and management for RX Global – India• Leading the content strategy and execution across all media assets of the organisation• Leading the marketing planning and execution of all international and domestic events of RX Global – India• This includes the biggest B2B events and exhibition of India and beyond• Planning and executing the GTM plans for all events for the organization• Handling the complete marketing budget, spending plan for the organization• I also lead the complete creative strategy, creative design along with a team of designers as per brand guidelines and stakeholder’s requirements• Leading the online and offline media planning, e-mail marketing and execution for the organization along with all PR requirements• Competition mapping and formulation brand/marketing strategies to counter competition