Radha Velankar
GTM Marketing Leader | ABM | Product & Partner Marketing | Customer & CXO Engagement
- Role
- Advocacy Manager, Customer Marketing at Cvent
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Radha Velankar
Marketing leader with 8+ years in SaaS and global go-to-market across EMEA, APAC and NA. Delivered $400M+ in business opportunities through ABM, partner-led initiatives, joint alliances and integrated campaigns with Google Cloud and SaaS/FinTech ecosystems.Expertise spans product marketing, persona-driven messaging and competitive positioning, improving sales acceptance by 22% and SDR/AE conversions by 25%. Designed ABM frameworks (1:1, 1:few, 1:many) that increased pipeline contribution by 22%, reduced customer acquisition costs by 12% and generated $150K in qualified pipeline within 60 days.Strengths include content and thought leadership, brand positioning, customer and partner advocacy, executive engagement and event-driven demand generation. Known for shaping GTM strategies, accelerating pipeline velocity and managing multimillion-dollar budgets with data-driven precision to scale revenue and strengthen brand impact.Outside of work I write, act and volunteer, bringing the same curiosity and empathy that fuel my marketing.
Experience
Advocacy Manager, Customer Marketing
Oct 2025 — Present · Gurugram, IN
Responsible for developing and scaling a global customer advocacy framework for Cvent Hospitality Cloud, including end-to-end advocacy journeys, customer recognition programs, and online review initiatives. Partner closely with Account management, Customer Success, Product Marketing, Voice of Customer team, and analytics to grow advocate engagement, expand verified reviews, and deliver reporting that ties advocacy activity to revenue influence and executive-level insights.
Education
Fergusson College
Bachelor of Arts - BA, Psychology
MIT School of Management
Master of Business Administration, Marketing
2016 — 2018
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