Radha Krishna Dharmala
Programmatic Advertising Specialist | DSP Campaign Management | Ad Operations | Campaign Optimisation | Digital Advertising Analytics | IQVIA | Ex-Deloitte
- Role
- Programmatic Activation Specialist at IQVIA
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Radha Krishna Dharmala
I’m a Programmatic Advertising and Ad Operations professional with 4 years of experience, currently working at IQVIA, focusing on campaign activation, optimization, and data-driven media performance. I have hands-on experience managing programmatic campaigns on IQVIA Media Operating System (IMOS) and across DSPs such as Xandr, StackAdapt, and Beeswax. My work includes campaign setup, quality assurance, performance analysis, and optimization to improve ROI, along with delivering actionable insights through structured reporting. I also focus on improving efficiency through automation and workflow optimization using tools like Alteryx and Salesforce. With a strong foundation in digital marketing and analytics, I’m focused on growing within the AdTech ecosystem, building deeper expertise in programmatic strategy and data-driven advertising.
Experience
Programmatic Activation Specialist
Mar 2026 — Present · Bengaluru, IN
Setup, Execute and manage programmatic advertising campaigns across enterprise ad-tech platforms, ensuring accurate setup, trafficking, and campaign delivery.2. Monitor campaign performance using key metrics and implement data-driven optimizations to maximize ROI and achieve defined performance targets.3. Analyze campaign performance data and generate actionable insights, presenting findings to internal stakeholders and account management teams.4. Develop and deliver comprehensive client-facing reports on a weekly and bi-weekly basis, highlighting performance trends and optimization strategies.5. Enhance operational efficiency by standardizing workflows and implementing semi-automated processes for campaign management and reporting.
Education
PRISM Degree College
Bachelor of Business Administration - BBA, Finance
2017 — 2020
Andhra University
Master of Business Administration - MBA, Marketing/Marketing Management, General
2020 — 2022
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