Radha Govindaraju

Data and Marketing Analytics | Consulting | Decisive Leadership

Role: AVP at Analytic Edge
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Radha Govindaraju

20+ years of professional experience in Analytics. 1 decade in Customer and Retail, 1…

Experience

AVP
Analytic Edge
Jul 2025 — Present

Education

Mount Carmel Institute of Management
PGDMM, Marketing Management
1998 — 1999
NMKRV, Bangalore
Bachelor's degree, Psychology
1995 — 1997
IIT Mumbai
ACPBA, Analytics
2011 — 2012
Madurai Kamaraj University
Master of Business Administration (MBA), Marketing
2001 — 2003

Skills

Market Basket Analysis
Team Management
Structural Equation Modeling
Sas E-Miner
Market Mix Modeling
Advance Excel
Business Analytics
Crm
Microsoft Excel
Powerpoint
Predictive Analytics
Decision Tree Analysis
Access
Analytics
Ms Access
Sas Base
Forecasting
Business Analysis
Customer Relationship Management (Crm)
Data Analysis
Business Intelligence
Segmentation
Market Research
Sql
Management
Anova/Ancova
Customer Segmentation
Spss
Price Optimization
Sas

Contact information

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Work email
•••••@analytic-edge.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Analytic Edge

Marketing Services · 176 employees · Founded 2012 · Singapore

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have our presence in Singapore, India, US, Canada, Mexico, Brazil, UK, China, Japan, South Korea, UAE & Australia WHY ANALYTIC EDGE? Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at i•••@analytic-edge.com to learn more.

analytic-edge.com

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About Radha Govindaraju

Experience

AVP

Education

Mount Carmel Institute of Management

NMKRV, Bangalore

IIT Mumbai

Madurai Kamaraj University

Skills

Find verified contacts for anyone on LinkedIn