Racquel Lee

About Racquel Lee

Growing up as a millennial in the pivotal era of online culture, I’ve experienced the evolution of technology through Myspace, Neopets, GIFS, Facebook, Twitter, Periscope, Youtube, Snapchat, Instagram, and now Tiktok—which means I practically have digital blood running through my veins. My tech-savviness spilled over into my high school journalism class freshman year, listening to Mrs. Arnold explain the art of storytelling. It was my favorite class period and became my creative zen. Because of her impact, I\'d ride in the backseat of my mother\'s car, captivated by flashy billboard advertisements of well-known brands. I often wondered who was behind the strategic lens to bring it to life—who knew there was a career for it? Now as a creative strategist and storyteller with 10+ years of successful agency and in-house experience, my dual love for digital and brand communication is reflected in my award-winning portfolio of global CPG, retail, entertainment, finance brands like Disney, Tripadvisor, JCPenney, 7-Eleven, Goldman Sachs, etc. I\'m equally adept across multiple areas of the marketing function – including copywriting, public media relations, brand voice, executive communication, social media strategy, and creative direction. My entrepreneurial grit renders me the ability to create on the fly. Out-of-office endeavors: raising a girl gang while connecting with other moms at heymommacare.com. Trying new restaurants as a faux food critic because I\'m a major foodie. Obsessed with correcting typos and inadvertently proofreading text messages—even from friends. Please email me at r••••••••@gmail.com to chat further. Stalking the page for my portfolio? Linked here:

Experience

1. Associate Creative Director, Copy

   Hero Collective

   May 2023 — Present

Education

• Texas Christian University

  Bachelor of Science (B.S.), Communication and Media Studies

  2010 — 2014