Racquel Ankney
HYPE Woman & Strategist | Passion for People | Adoration for Alliteration | Promotions, Loyalty, Gamification, CRM
- Role
- Associate Director, Strategy & Insights at Merkle
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Racquel Ankney
Strategically-minded hype woman with multi-faceted strategic experience in Brand Planning, Digital Integrations, Gamification, Promotions, Loyalty and CRM. Nearly 20 years of in-house agency experience working with brands across CPG, QSR, Retail, Beauty, Travel, and Non-Profit
Experience
Associate Director, Strategy & Insights
Oct 2021 — Present · Southfield, MI, US
Education
Western Michigan University - Haworth College of Business
BBA, Advertising & Promotion
2003 — 2007
Skills
- Digital Marketing
- Sales
- Market Research
- Marketing
- Advertising
- Mobile Marketing
- Consumer Behaviour
- Social Media Marketing
- Integrated Marketing
- Interactive Advertising
- Interactive Marketing
- Brand Management
- Analytics
- Digital Media
- Brand Development
- Creative Strategy
- Digital Strategy
- Marketing Communications
- Social Media
- Strategy
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