Rachel Waine
Head of Digital Development @MG OMD
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WORK HISTORY
Head of Digital Development @MG OMD
London, GB
I work with brands to identify the role that digital can play in creating positive momentum to grow their business. In a highly complex digital landscape, I provide clients with digital thought leadership and marketplace expertise. My role involves determining digital media planning principles, integration within the wider media and marketing landscape as well as data and technology strategy.
EDUCATION
Winstanley College
Criminology - OCNW Level 3
IPA
Foundation Certificate (with Credit), Advertising
University of Liverpool
BA (Hons), Modern European Languages; French, Spanish, Portuguese
SKILLS
ABOUT RACHEL WAINE
Head of Digital with a proven track record of delivering integrated and successful campaigns. Scaling brands and growing revenue in both online and physical spaces. Enthusiastic about driving growth; identifying opportunities for improvement; challenging the status quo (when needed) and delivering strategic and operational impact; I am passionate about communication and collaboration. Excited by variety and innovation. I believe it is imperative to adopt purposeful and positive change to make a difference - whether that is to grow a brand or team. The ability to connect with people and collaborate with an entrepreneurial, fast-paced team is what motivates me. An experienced leader, I am responsible for cross-functional digital marketing teams to deliver sustained results. Media specialist in an ever evolving, complex landscape, working primarily in digital. By coaching brands on navigating media silos and encouraging integration, I simplify the complex and focus on what matters: putting the audience first. I believe marketing should be accountable not countable and that by maximising every touchpoint, we build the brand and allow campaigns to deliver business results not vanity metrics.
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