Rachna Sethi

About Rachna Sethi

Product executive with 15+ years of experience driving high growth tech strategy, development and product innovation. A proven track record of defining digital product strategy, setting vision, designing and building new product experiences, shipping complex, customer-facing features under demanding timelines in fast-paced Agile development environments. Experience in developing Consumer and Enterprise products in Social Media, Advertising Tech, Communications Tech, Mobile, Dating, and eCommerce industries. 3 things about me that may interest you.1. Product led:Product in technology has been my underlying theme and area of work throughout all my experience. This has been the case at start-ups or large companies, in consumer or enterprise, or in different vertical areas. At times I\'ve taken on additional responsibilities in Growth, Retention, Marketing, Operations or Strategy, but they\'ve all been combined with Product work. I am an innovative product leader who is able to unlock both the talent of people at multiple levels and deliver high quality results. Scientist at the core: Grounded in data since my scientific research days at the National Institutes of Health (NIH) early in my career, I look at tests, experiments, and analytics not only to understand the context and story, but am able to quickly assess impacts to the upstream and downstream on the user/customer ecosystem – whether it’s on a competitive tech-business product innovation landscape or the use of creative assets to promote the products using technology at its base.3. Tastemaker with a strategic mindset:Delightful! It\'s a word I strive for in my work. How does a product become delightful? The absence of it is obvious. Taste is hard to teach, but I believe I have used strategy and vision to translate the unmet needs in many different industries and used technology to solve problems throughout my career, while applying discerning taste on bringing those experiences and product to life.Specialties: Product Innovation | Marketing | Revenue Focused | Growth Strategy | Multi-Level Teams | Analytical | Customer Acquisition | User Growth | Product Development & Launch | Creative | Pricing Strategies | Distribution | Social Media | Media Strategy (TV, Online Digital, Search, Print, Direct Mail)| Visionary Thinking | Mobile & Web Strategies | Partnerships | Agile | Operations | Merger Integrations | User Experience | Off-Shoring | Global Teams Management | Strategy | Customer Experience | Customer Engagement | Messaging | Consumer Experience

Experience

1. SVP of Product

   Ford Credit

   Jun 2022 — Present

Education

• University of Maryland

  BS, Neurobiology & Physiology

• Georgetown University McDonough School of Business

  MBA, International Business and Strategy

  2005 — 2007

• FAES (Foundation for Advanced Education in the Sciences) Graduate School at NIH

  Master's Degree, Molecular Biochemistry

Skills

• Customer Experience
• Start-Ups
• Strategic Partnerships
• Enterprise Software
• Content Management
• Mobile Marketing
• Mobile
• Telecommunications
• Product Development
• Product Marketing
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Crm
• Marketing Strategy
• Mobile Internet
• Product Management
• Monetization
• Scrum
• Strategy
• E-Commerce
• Wireless
• User Experience Design
• Go-to-Market Strategy
• Analytics
• Business Strategy
• B2b
• Mergers & Acquisitions
• User Stories
• Team Leadership
• Program Management
• Online Advertising
• Mobile Technology
• Project Management
• Integration
• Agile Methodologies
• Saas
• Management
• New Business Development
• Web Analytics