Rachna Gupta

About Rachna Gupta

A seasoned Digital Marketing Strategist with 18+ years of experience driving SEO, digital production, marketing, and eCommerce growth across global platforms. Recognized as a 5-time Sitecore MVP (2022–2026) for excellence in digital strategy, I specialize in building consumer-centric, scalable digital ecosystems that deliver measurable business outcomes.Proactive and customer-focused, I bring expertise in competitive benchmarking, digital maturity audits, SEO, AEO, GEO, social media marketing, lead generation, and eCommerce optimization. I excel in leading cross-functional teams, managing end-to-end digital platforms, and implementing data-driven strategies that enhance user engagement, conversion, and loyalty.Along with managing SEO/AEO Hub team, I lead the Privacy & Trust team, embedding compliance and transparency into all digital platforms. I oversee cookie consent frameworks, and align strategies with evolving global privacy regulations. By championing a privacy-first approach, I ensure digital ecosystems safeguard consumer data, build trust, and reinforce brand integrity across markets.Core Responsibilities & Achievements- Lead competitive benchmarking and digital maturity assessments to identify gaps and growth opportunities- Provide strategic leadership for website design, functionality, and performance optimization- Drive SEO, AEO, GEO, display advertising, and search algorithm tuning to maximize visibility and engagement- Develop landing pages, membership programs, loyalty features, and directory showcases to strengthen digital experiences- Conduct content audits and design editorial calendars for consistent, high-quality content distribution- Manage CRM, marketing automation, and event platforms for seamless content/data integration- Oversee Shopify and eCommerce operations including SKU management, cross-sell/upsell strategies, and purchase journey optimization- Implement social media strategies and social listening tools to enhance brand presence and consumer insights.Technical Expertise & Platforms- CMS: Sitecore, WordPress, Umbraco, Drupal, Joomla- SEO & Analytics: White Hat SEO, Google Analytics, Webmaster Tools- AEO / GEO: Working on the strategy to increase LLM visibility- Marketing & CRM: MailChimp, HubSpot, Canva, AdWords, AdSense- eCommerce: Shopify, Magento- Strong project management and delivery leadership across global, multi-stakeholder environments

Experience

1. Global Product Owner Baby & Child Care

   Kimberly-Clark

   Jan 2022 — Present · US

   A digital marketing professional with over 18 years of digital production, SEO, digital marketing experience. A 4 time Sitecore MVP for Digital Strategy 20••••25.A proactive and self-motivated individual with a strong customer focus. I excel in competitive bench-marking, digital marketing, and digital asset maturity assessments. I also have hands-on expertise in search engine optimization, social media marketing, and lead generation.My responsibilities include- Perform Competitive benchmarking and digital maturity audits- Leadership accountability for the overall website design, functionality, and performance- Manage opt-in registration lead capture forms, templates, and reporting- Manage SEM & display advertising campaigns and reporting- Manage the website architecture, page construction, and UX- Build landing page templates, directory listing vendor showcase pages, expert contributor listings- Build membership enrollment, social sharing, and ongoing loyalty into all page features content messaging, and user experience- Manage website search engine results and continuously tune the search algorithm to assure and improve search performance- Optimize page construction to assure continuous time-on-site improvements and increased user engagement- Conduct content audits to identify content gaps, quality assurance, and redundancy- Evaluate web traffic analytics and provide weekly/monthly management reporting- Manage content and data integration with company CRM, Event Management, and Marketing Automation platforms- Design a content calendar for social media dissemination- Manage Social Listening platforms across markets- Manage eCommerce Sites, Product SKU management, Shopify setup, and marketing- Build effective cross-sell and up-sell experiences through the complete customer journey, all the way through the purchase, to ensure customers have the complete solutions they need.

Education

• Delhi University

  BA (Vocational), Office Management

  1999 — 2002

• Edexcel Enterprises UK

  HND IN MULTIMEDIA, Intermedia/Multimedia

  2001 — 2002

• Sikkim Manipal Institute of Technology - SMU

  MBA in IT, Information Technology

  2004 — 2006

• Indira Gandhi National Open University

  BIT, IT

  2000 — 2003

Skills

• Marketing Strategy
• Social Media
• Social Media Marketing
• Web Analytics
• Crm
• Search Engine Marketing (Sem)
• Sem
• Pay Per Click (Ppc)
• Digital Marketing
• Online Advertising
• Search Engine Positioning
• Search Engine Optimization (SEO)
• Web Design
• Social Media Optimization (Smo)
• Digital Media
• Blogging
• Ppc
• Customer Relationship Management (Crm)
• Management
• Creative Direction
• SEO
• Smo
• Entrepreneurship