Rachna Govani

About Rachna Govani

I’m a 2x founder with two successful exits and 18 years of experience turning ideas into impact. From corporate innovation labs to scrappy startups, I’ve spent my career prototyping, building, and scaling ventures that solve real problems for real people.Over the last decade, I’ve developed deep expertise in digital health and food-as-medicine—helping shape this emerging category before it was widely recognized. I’ve raised capital, built teams from the ground up, led large-scale operations, and run multi-million dollar marketing campaigns. I’ve done this at growth-stage startups like Recyclebank (backed by Generation IM and Sequoia), within Fortune 100 companies like American Express, and as an entrepreneur committed to mission-driven work.What drives me is proving that social good and business success aren’t mutually exclusive. I believe in building profitable, purpose-led companies rooted in integrity, backed by evidence, and designed to make meaningful change.

Experience

1. Co-founder & Chief Operating Officer

   Diet Id

   Apr 2019 — Present · Detroit, MI, US

   As COO and Co-founder of Diet ID, I play a central role in building and scaling a digital dietary diagnostic and behavior change platform designed to transform how diet quality is measured and improved. Initially focused on go-to-market product strategy, I quickly expanded into a wide-ranging operational and strategic leadership role.Key contributions included- Led go-to-market strategy, product positioning, and initial revenue generation from $0 to a growing base of 100+ healthcare clients- Developed and refined the business model, pricing strategy, and measurement framework to enable scalable growth- Directed product strategy, marketing, customer success, and implementation to ensure seamless client onboarding and measurable outcomes- Built and managed core operational functions including HR, benefits, compliance, IP protection, and board operations- Spearheaded fundraising efforts, culminating in a successful seed round- Established infrastructure and systems to support scale—from finance and contracting to CRM and performance trackingThis role solidified my expertise in building digital health solutions from the ground up, driving traction with enterprise healthcare partners, and delivering measurable outcomes at scale.

Education

• New York University

  Economics, Psychology, Business

  2003 — 2007

Skills

• Endorsements
• Crm
• Product Management
• Customer Relationship Management (Crm)
• Team Management
• Analytics
• Public Relations
• Adtech
• Integrated Marketing
• Leadership Development
• Strategic Partnerships
• Business Intelligence
• Truck Driving
• Event Planning
• Marketing
• Competitive Analysis
• Strategy
• Customer Acquisition
• Marketing Management
• Humor
• Entrepreneurship
• Online Advertising
• Marketing Strategy
• Digital Marketing
• Beekeeping
• Direct Marketing
• Event Management
• Digital Strategy
• Product Development