Rachna Negi

About Rachna Negi

Over the last few years, I’ve worn many digital hats — from managing social media campaigns and PR tie-ups at HappyEasyGo, to leading SEO, SEM, and community marketing at ABA Infotech. Basically, if it’s online and needs to perform better — I’ve probably optimized it, analyzed it, or written a catchy caption for it.My marketing superpower? Mixing data with creativity — crafting strategies that don’t just look good but convert. Recognized as a “Star Performer” for brand innovation, I’m always experimenting with new tools, trends, and ways to make people actually enjoy branded content (yes, it’s possible).When I’m not busy chasing engagement metrics, you’ll find me designing moodboards, obsessing over ad copy hooks, or explaining to friends why “content is not just king — it’s the whole kingdom.” Let’s connect if you want to turn your brand’s online presence into something people actually remember.

Experience

1. Sr Marketing & Pr Executive

   Happyeasygo

   Nov 2024 — Present · Gurugram, IN

   Developed and executed integrated digital marketing campaigns to enhance brand visibility and engagement across multiple platforms- Collaborated with PR agencies, influencers, and digital partners to manage brand communication, media outreach, and campaign execution- Managed social media calendars, ad creatives, and content strategy for paid and organic promotions- Optimized website offer pages and landing pages for SEO, conversion, and user experience, driving measurable uplift in traffic and engagement- Conducted competitor benchmarking, analytics tracking, and ROI analysis to fine-tune performance marketing strategies- Created visually appealing marketing materials using Canva and AI tools like ChatGPT to support campaign creativity and messaging.

Education

• Army Public School (APS)

  Commerce, Commerce

• Aligarh Muslim University

  Bachelor of Commerce - BCom (hons), Accounting and Finance