Rachna M Kaushal

About Rachna M Kaushal

Trust at scale is never accidental; it is built through disciplined decisions, resilient systems, and leaders who can operate confidently in high-judgment environments. Over a career spanning more than two decades, my work has centered on protecting customer confidence while enabling businesses to grow responsibly across complex, global ecosystems.Currently serving as Director of Advertising Trust Operations at Amazon, I lead global programs safeguarding shopper, publisher, and advertiser trust across 23 locales and 17 languages. The scope includes end-to-end compliance, policy enforcement, automation, and risk mitigation for both 1P and 3P advertising, with responsibility for over 1,800 employees across five countries and ownership of a $40M operating budget supporting more than $60B in self-service advertising revenue. The role demands long-term thinking, sound judgment, and precision execution, where trust directly influences customer experience and revenue durability.My Key Achievements & Capabilities; Led global advertising trust operations across 23 locales and 17 languages Owned $40M P&L supporting $60B+ in self-service advertising revenue Scaled and managed organizations of 1,800+ employees across five countries Delivered $14M in annual cost savings through flexible operating models Improved defect reduction, accuracy, and efficiency through automation and machine support Built leadership pipelines and mentored leaders through formal programs at Amazon and DellMy professional journey has unfolded across advertising platforms, cloud services, enterprise customer operations, and large-scale supply chains. I have led through moments of rapid expansion, regulatory scrutiny, and operational inflection points, building organizations, stabilizing risk-heavy environments, and creating operating models designed to endure scale and change. From early roles in sales and customer operations to senior leadership positions, the focus has remained consistent: clarity of accountability, execution at scale, and leadership depth that sustains performance.Looking ahead, my focus remains on building trust ecosystems that scale with integrity where customer confidence, regulatory expectations, and business priorities reinforce each other, and where leaders are equipped to operate decisively in moments that matter most.

Experience

1. Director, Advertising Trust Operations

   Amazon

   Mar 2024 — Present · Seattle, WA, US

   As a Director at Amazon, I lead the global Advertising Trust Operations charter, accountable for shopper, publisher, and advertiser trust across 23 locales and 17 languages.The role spans end-to-end compliance, risk mitigation, and operational governance for Amazon 1P and 3P advertising. I oversee large-scale global operations, balancing regulatory rigor, cost discipline, and customer experience while owning significant financial and people responsibility.Achievements: Led global trust operations, reducing defective ads 20% year-over-year through metric ownership Owned $40M P&L supporting $60B+ self-service advertising revenue globally Designed scalable operating model, delivering $14M annual cost savings through flexibility Drove automation and machine model support, improving accuracy and rejection rates 10% YoY Reduced operating costs 25% by evaluating scalability, impact, and long-term trade-offs Built senior leadership bench managing 1,800+ employees across five countries

Education

• Bharati Vidyapeeth

  M.B.A, Marketing

  1992 — 1994

• Wilson College

  Bsc, Microbiology

  1989 — 1992

• Kendriya Vidyalaya

  10th

  1979 — 1987

Skills

• Program Management
• Vendor Management
• Leadership
• Operations Management
• Service Delivery
• Business Analysis
• Business Process Improvement
• Transition Management
• Business Intelligence
• Business Process Outsourcing (Bpo)
• Business Development
• Process Improvement
• Bpo
• Outsourcing
• Team Management
• Crm
• Management