Rachna Kumari
Performance Marketer
- Role
- Performance Marketing Manager at Playo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rachna Kumari
I am a Performance Marketer with 4 years of experience, working across paid media, e-commerce, and digital strategy. My focus is on planning, executing, and improving performance marketing programs that support acquisition, leads, and revenue goals.Currently at Playo, I own and manage paid marketing initiatives across multiple categories and markets. My role includes campaign strategy, budget planning, performance reviews, and ongoing optimization across platforms such as Meta and Google. I work closely with internal teams to improve funnel efficiency, align marketing efforts with business goals, and ensure efficient use of marketing spend.Previously, I have worked as a Senior Executive – Performance Marketing and Digital Marketing Executive, where I built a strong foundation across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, Snapchat Ads, Amazon Ads, and Flipkart Ads. These roles involved scaling campaigns, improving conversion performance, and contributing to measurable growth outcomes.I value structured execution, data-backed decisions, and collaborative problem-solving. Open to conversations around performance marketing and manager-level growth roles.
Experience
Performance Marketing Manager
Aug 2025 — Present · Bengaluru, IN
Scaled full-funnel Meta & Google Ads campaigns across awareness, lead generation, and revenue objectives with continuous optimization of audiences, creatives, and bidding strategies• Play (Awareness & Engagement): Reduced CPR by 10% MoM while driving large-scale platform awareness• Train (B2B & B2C Lead Gen): Generated qualified leads/month, improving lead volume by 5–7% MoM without compromising quality• Book (Revenue): Achieved ROAS 17 (India) and ROAS 32 (UAE) through audience segmentation and performance-led scaling• Google UAC: Drove app installs in 35 days, optimizing CPI and post-install performance• Amazon Ads: Ran Diwali festive campaigns for Gift Cards, improving visibility and conversions via keyword and campaign optimization
Education
IILM University, Greater Noida
Bachelor of Technology - BTech, Computer and Information Sciences and Support Services
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