Rachita Vaid

About Rachita Vaid

I bring over 18 years of experience in marketing communications, specializing in B2B marketing for tech-driven and high-growth brands. As the founder of Tailwind, a B2B marketing consulting firm, I help early and mid-stage companies design AI-first marketing systems that accelerate business outcomes through scalable strategies.From awareness to acquisition, and across social, PR, content, events, and performance, I work closely with client teams to build smarter workflows, automate execution, and drive high-impact growth.In addition to my work at Tailwind, I’m also a consulting partner with Blackcoffee.media, where I advise on content strategy, social selling, and growth-led design for both B2B and B2C businesses. I bring a deep passion for storytelling, systems thinking, and marketing technology, and have led communication strategy for brands like Disney+ Hotstar, Times Internet, and Vserv.

Experience

1. Founder

   Tailwind

   Jun 2021 — Present · Mumbai, IN

   Tailwind is a dedicated B2B marketing consulting firm that aims to be an enabler for early and mid-stage, tech-first B2B brands. From creating awareness to driving consideration, from social media to content to events, we work with your team to craft winning and measurable marketing strategies. If you’re early stage and don’t have a marketing team, we’ll work as your outsourced CMO.

Skills

• Public Relations
• Internal Communications
• Media Relations
• Online Advertising
• Publicity
• Social Media Marketing
• Strategic Public Relations Planning
• Content Management
• Entertainment
• Corporate Branding
• Team Management
• Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Market Research
• Integrated Marketing
• New Media
• Event Management
• Digital Strategy
• Crisis Communications
• Media Planning
• Brand Development
• Social Media
• Press Releases
• Digital Media
• Marketing Communications
• Copywriting
• Strategy
• Corporate Communications
• Business Development
• Digital Marketing
• Management
• Corporate Events
• Communications Planning
• Advertising
• Content Development
• Television
• Strategic Communications