Rachita Bindra

Senior Content Writer @ Clovia | Ex-VLCC | MBA (Marketing) – Symbiosis | Fashion & Lifestyle Storyteller | Campaigns that Click

Role: Senior Content Writer at Clovia
Location: West Delhi, DL, IN
LinkedIn followers: 500 followers

Writing/EditingView LinkedIn profile

About Rachita Bindra

Brains, bras & bold ideas, it pretty much sums me up. As a Senior Content Writer…

Experience

Senior Content Writer
Clovia
May 2024 — Present · Noida, IN

Education

Symbiosis Centre for Distance Learning
Master of Business Administration - MBA
2025
Mata Sundri College For Women
High School Diploma
2018 — 2019
Delhi Institute of Digital Marketing (DIDM)
Advance Diploma in Digital Marketing
2019 — 2020
Vivekananda Institute Of Professional Studies
English honours
2019 — 2022

Contact information

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Work email
•••••@clovia.com
Personal email
•••••@•••••.com
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Current company

Clovia

Retail · 316 employees · Noida, Uttar Pradesh, India

Clovia is a premier fashion, lingerie and personal care brand for the urban Indian woman. The company designs, manufactures in India; and sells fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia; and personal care products under the brand Skivia from the House of Clovia. Clovia’s products are sold from both multi-brand stores (offline and online) as well as exclusive stores website and app. Clovia has redefined the lingerie market by going beyond standard fits, colours and sizes. It offers customers a wide variety of choices in ‘everyday essentials’, along with ‘fashion solutions’ keeping up with customers’ evolving wardrobes. Clovia’s mantra: “Lingerie is not simply to be worn, it must be experienced”. Lingerie is an important part of your wardrobe, and it doesn’t have to be drab and boring. The company has patent-pending algorithms that help them gauge customer purchase patterns and track post-purchase/usage feedback. Today, Clovia\'s offerings include more than product styles (250 new styles a month) in 75+ sizes based on its feedback-led design approach that processes over 1 million product feedbacks and 140 million other customer- profile data points to iterate on its fits and design, backed by its proprietary \"Clovia Curve Fit Test.\" In March 2022, Reliance Retail Ventures acquired 89% stake in the brand. Through this partnership, Clovia benefits from Reliance\'s scale and retail expertise, extending the presence of the brand and bringing together a stronger value proposition.

clovia.com

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About Rachita Bindra

Experience

Senior Content Writer

Education

Symbiosis Centre for Distance Learning

Mata Sundri College For Women

Delhi Institute of Digital Marketing (DIDM)

Vivekananda Institute Of Professional Studies

Find verified contacts for anyone on LinkedIn