Rachit Singh
Social Media Manager @ Project DEFY | Digital Strategy & Storytelling Expert | 5+ Years of Driving Growth for Brands & Nonprofits
- Role
- Social Media Manager at Project Defy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rachit Singh
At Project DEFY, I lead digital communication and marketing operations, aligning strategy…
Experience
Social Media Manager
Feb 2023 — Present · Bangalore Urban, IN
Led digital communication and marketing operations, aligning strategies with organisational goals. Follower Growth: 2X Instagram followers and 4X LinkedIn followers, significantly enhancingthe organization’s digital presence. Collaboration Impact: Expanded content reach to a network of 468K Instagram followers and 394K LinkedIn followers within the past year through strategic partnerships and collaborations. Recent Campaigns (Last 4 months): Raised ₹2 lakhs through the CORE 2.0 campaign. The1-minute Teacher\'s Day #I\'M MY OWN TEACHER reel achieved 10 hours 29 minutes of watch time on our page, an estimated 40 hours of collective watch time through partner shares, 248 interactions, and a 20K+ reach via partner shares. Launched a LinkedIn newsletter, achieving subscribers with just six published articles, showcasing the effectiveness of content strategy. Podcast Hosting: Hosted Unherd, featuring in-depth conversations with 6 prominentfigures, including Vikram Bhatt (BIC Director), Osama Manzar (Founder, DEF), and MeenakshiPuvidham (MD, PRDT), showcasing thought leadership. Built partnerships with organizations like EastMojo, Tribal Design Forum, Kantharis, ScaleUp Movement, Bangalore International Centre, Ecoversities, and Civil G20 2023, amplifying the organisation’s narrative and outreach. Created structures and work plans to implement diverse content pillars, maintaining consistency and brand messaging. Designed outreach strategies to drive engagement across social media platforms. Collaborated with field and program teams to source stories and insights, streamlining workflows across multiple stakeholders to ensure high-quality, timely content delivery.
Education
L.S.College, Muzaffarpur
Bachelor of Business Administration - BBA, Business Administration and Management, General
Chandrasheel Vidyapeeth
High School Diploma, Science
2018 — 2020
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