Rachit Rach

About Rachit Rach

I have over 12 years of experience in all facets of digital marketing management, media…

Experience

1. Senior Analyst Tv Activation

   Dentsu Global Services

   May 2024 — Present · Chennai, IN

   Utilize our own campaign optimization techniques to consistently achieve performance goalsUtilize data analysis to uncover insights and make recommendations for improving campaign performanceCollaborate with Account Managers to develop strategies that surpass client expectationsEnsure team members track, monitor, and analyze key metrics for assigned accounts Create and maintain reports on campaign performance for regular updates to key stakeholders Analyze impressions data from AC Neilson\'s MSA and Cover Sheet Data to evaluate campaign performance over a specific periodAct as the primary point of contact for sales and account managers, addressing requests and challenges promptly and suggesting opportunities for account growthTake charge of strategic and operational projects to enhance processes and platform efficiency Take responsibility for delivering high-quality campaign assetsAssist in documenting, updating, and maintaining workflow proceduresMeet established SLAs for current processes and identify ways to reduce turnaround timesProvide support to team members in setting up, troubleshooting, and optimizing campaigns.Supporting and maintaining a list of advertisers through the post-sale process including booking inventory, communicating with agencies, implementing agency requests/ changes for their advertising schedules and implementing traffic instructions for each account Maintaining and developing strong working relationships with Broadcast Networks and TV channels, creative agencies, traffic agencies and internal departments supporting Customer Marketing and Sales, as well as acting as the liaison between Account Executives and agencies

Education

• Mumbai University Mumbai

  Bachelor of Commerce (B.Com.)

  2012 — 2015

Skills

• Social Media
• Video Editing
• Video
• Technical Support
• Market Research
• Media Production
• Broadcasting
• Social Media Marketing
• New Media
• Strategic Planning
• Broadcast
• Marketing Communications
• Marketing
• Video Production
• Digital Media