Rachit Nagar
Senior Software Engineer @ Optum (UnitedHealth Group) | Ex-Adobe | Adobe Certified Expert – Marketo Engage | Marketing Automation Specialist | SFDC | MS Dynamics | Google AdWords
- Role
- Senior Software Engineer at Optum
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rachit Nagar
Experienced IT professional with over 5 years of expertise in marketing automation…
Experience
Senior Software Engineer
Jul 2025 — Present · IN
I design and develop customized marketing automation solutions in Marketo to deliver scalable, data-driven customer experiences. My role focuses on building end-to-end integrations between Marketo and external platforms using APIs, ensuring seamless data flow and campaign execution.With expertise in custom objects, tokens, segmentation, and lead scoring, I create tailored workflows that enable personalized engagement. I also implement email deliverability and compliance frameworks (SPF, DKIM, DMARC, HIPAA, GDPR) while developing reporting solutions that provide actionable insights.By combining software engineering skills with marketing automation, I help Optum streamline operations, enhance campaign effectiveness, and deliver integration-driven solutions that align with business goals.
Education
Rajasthan Technical University
Computer Science
2013 — 2017
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