Rachel Zendel Gendreau
Product Strategist, Savings & Membership @Navy Federal Credit Union
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WORK HISTORY
Product Strategist, Savings & Membership @Navy Federal Credit Union
Vienna, VA, US
EDUCATION
University of Maryland - Robert H. Smith School of Business
MBA, Marketing
Penn State University
BA, Communications - Public Relations
ABOUT RACHEL ZENDEL GENDREAU
Strategic brand and product marketing leader with 20+ years of experience across B2B and B2C landscapes, spanning financial services, hospitality, CPG, media, and technology. I’m passionate about leveraging data-driven insights to transform complex products and services into customer-centric stories and integrated campaigns that drive measurable business results.Core Skills & ExpertiseProduct Positioning & Messaging | Go-to-Market (GTM) Strategy & Execution | Integrated Marketing Campaigns | Sales Enablement | Customer-Centric Storytelling | Data-Driven Insights & Marketing Analytics | Value Proposition Development | Cross-Functional Team Leadership | Strategic Communications & Brand Alignment
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