Rachel Withers

About Rachel Withers

Strategic marketing leader with sharp business acumen and proven experience motivating and leading teams. Highly adept at managing large-scale, integrated global projects that drive business results and engage internal and external stakeholders. Specialties include message strategy and narrative development, change management communications, media relations, employee engagement, M&A communications, issues preparedness/crisis management, sustainability communications, community relations, content marketing and social media. Prior to 15-year career in corporate communications, spent 5+ years as a broadcast journalist.

Experience

1. Senior Director, Strategy - Performance Coatings Group

   Sherwin-Williams

   Apr 2025 — Present · Cleveland, OH, US

Education

• University of Tennessee, Knoxville

  B.S. in Communications, Broadcast Journalism

Skills

• Marketing
• Advertising
• Broadcast
• Leadership
• Editing
• Determination to Succeed
• Publicity
• Social Networking
• Social Media Marketing
• Strategic Communications
• Video
• Ap Style
• Team Leadership
• Sem
• Event Planning
• Corporate Communications
• Content Development
• Press Releases
• Social Media
• Copywriting
• Blogging
• Speech Writing
• Creative Problem Solving
• Spokesperson
• Management
• Creative Writing
• Community Development
• Digital Marketing
• Fundraising
• Newsletters
• Public Relations
• Internal Communications
• Media Relations
• Highly Detail Oriented
• Strategy
• Marketing Communications
• Facebook
• Crisis Communications