Rachel Weber Callaway
Vice President Product Marketing @MasterClass
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WORK HISTORY
Vice President Product Marketing @MasterClass
Los Angeles, CA, US
Building and leading the product marketing team to launch new and existing products at MasterClass
EDUCATION
Northwestern University
BA, Philosophy, Business Institutions
ABOUT RACHEL WEBER CALLAWAY
Community-first marketing leader, who also used to produce TV once upon a time.I believe in the power of harnessing communities to create narratives that resonate and strategies that stick. With a deep understanding of community mechanics, I help brands hit the right people with the right message at the right time, driving both engagement and long-term growth. I’ve built teams from the ground up, taking them from 0 to 1 and beyond, with a focus on scaling strategies designed for sustained growth and product adoption, inverting the traditional funnel to find success by appealing to the core user first. My belief: respect your audience, add value wherever you can (even if it\'s just a really great sh*tpost), and learn from the people who love your brand the most.
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