Rachel Weber Callaway
VP Product Marketing @ MasterClass
- Role
- Vice President Product Marketing at MasterClass
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rachel Weber Callaway
Community-first marketing leader, who also used to produce TV once upon a time.I believe in the power of harnessing communities to create narratives that resonate and strategies that stick. With a deep understanding of community mechanics, I help brands hit the right people with the right message at the right time, driving both engagement and long-term growth. I’ve built teams from the ground up, taking them from 0 to 1 and beyond, with a focus on scaling strategies designed for sustained growth and product adoption, inverting the traditional funnel to find success by appealing to the core user first. My belief: respect your audience, add value wherever you can (even if it\'s just a really great sh*tpost), and learn from the people who love your brand the most.
Experience
Vice President Product Marketing
Dec 2025 — Present · Los Angeles, CA, US
Building and leading the product marketing team to launch new and existing products at MasterClass
Education
Northwestern University
BA, Philosophy, Business Institutions
2005 — 2009
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