Rachel Voorhees
Director of Ap Course and Program Communication @The College Board
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WORK HISTORY
Director of Ap Course and Program Communication @The College Board
Chicago, IL, US
Lead strategic communications for the AP Access and Implementation team, reaching teachers- Provide comprehensive strategic communications planning, support, and guidance across the AP division - Maintain records of all agreed upon roadmaps for work to maintain aligned approach across teams- Write polished content in AP brand voice/tone for emails, web pages, and promotional materials - Support the creation of content and response for pilots, new courses and course refreshes to ensure consistent program communications, with a special focus on teachers and schools- Address concerns and facilitate solutions for any pilot communication issues- Maintain accurate and up-to-date communications records, including FAQs, recruitment emails, etc - Serve as the AP Program’s primary point of contact for the overall Communications and Marketing team - Develop and adhere to strategic communications planning meetings with key stakeholders from Marketing, Communications and AP- Serve as Communications lead for all things AP, including cross-functional projects related to AP program announcements, course development, and policy changes- Serve as the liaison between the AP program, media relations, communications and marketing teams, consulting on crisis mitigation issues, reputation management, and broad strategic engagement with students and educators as needed
EDUCATION
Adelphi University
Bachelor of Arts (BA), Communications, Journalism
SKILLS
ABOUT RACHEL VOORHEES
I approach content creation like a puzzle. First I dump out all of the pieces, then I figure out how each one fits into the bigger picture. What I enjoy most about this process is working with my colleagues and clients to determine the most engaging, effective and efficient way to communicate with an audience. I fell in love with storytelling during my journalism studies, and I\'m always looking for the hook that will help people connect with a brand.For the past 10 years, I have helped organizations meet their audience engagement goals by writing, editing and optimizing content. I have extensive experience partnering with cross-functional teams to- Develop and execute marketing and communication plans- Leverage relationships with stakeholders to facilitate buy-in for key initiatives- Distill complex information into straightforward, actionable content- Edit digital and print materials for accuracy, clarity, style, brand voice and compliance- Evaluate performance metrics and client feedback to adapt content strategies- Build and refine processes to streamline workflows.If you\'re looking to optimize your organization\'s website, develop new digital marketing assets or implement marketing communications plans, I welcome the opportunity to work with you. I\'m also available for freelance writing, editing or proofreading work.
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