Rachel Twardowski Aldana
Vice President, Business Insights, Development & Marketing
- Role
- Vice President, Business Insights & Development at Takeda
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Rachel Twardowski Aldana
Strategic business thinker specializing in leveraging insights, technology, and data to drive marketing franchise decisions, identify sources of revenue growth and solve critical business problems, built on marketing, market research, and analytics experience. Collaborative communicator and people leader focused on building cross-functional relationships and formulating a data-driven story to deliver strategic objectives through insightful analytics.*All views and opinions expressed here are my own and not on behalf of my organization
Experience
Vice President, Business Insights & Development
Apr 2022 — Present · Lexington, MA, US
Drive performance of a dynamic insights, analytics and access marketing team consisting of 3 dozen individualsEmpowering and guide team to leverage AI/ML and advanced analytics to increase performance of multiple brands and TAs, helping more appropriate patients navigate to lifesaving therapies
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