Rachel Tinker
Director of SEO @ HigherVisibility
- Role
- Director of Seo at HigherVisibility
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rachel Tinker
I\'m an SEO who thrives on optimizing digital strategies, boosting search rankings, and enhancing website performance. Passionate about employee experience, I\'m an experienced people manager dedicated to empowering teams to achieve greatness by fostering a collaborative environment and providing strategic guidance. I take pride in equipping my team with the necessary tools and knowledge to deliver exceptional outcomes.
Experience
Director of Seo
Apr 2024 — Present
Own the development of scalable SEO workflows, best practices, and optimization processes that improve efficiency and drive measurable results across all accounts. Manage and mentor a team of SEO Strategists, guiding their day-to-day work, career development, performance, and overall contribution to client success. Lead technical audits, site architecture improvements, Core Web Vitals optimization, structured data implementation, and content planning to strengthen rankings, traffic, and conversions. Partner closely with Account Management, Sales, Paid Media, and Digital PR to align SEO with broader business goals and support enterprise sales opportunities as a subject-matter expert.Balance hands-on strategic execution for high-value and enterprise clients with broader SEO department leadership, including internal education, hiring, training, and team performance management. Ensure the SEO team operates at a high standard and consistently delivers strong outcomes for clients and the organization.
Education
Elon University
B.A. Communications, Strategic Communications
Skills
- Student Recruiting
- Volunteering
- Android
- Video Production
- Public Relations
- Adobe Creative Suite
- Organization
- Customer Service
- News Writing
- Apple
- Project Management
- Youth Mentoring
- Teamwork
- Ap Style
- Leadership
- Public Speaking
- Event Planning
- Time Management
- Microsoft Powerpoint
- Social Media
- Microsoft Word
- Team Leadership
- Digital Photography
- Blogging
- Communication
- Parliamentary Procedure
- Adobe Photoshop
- Management
- Wordpress
- Marketing Communications
- Data Analysis
- Microsoft Excel
- Html
- Microsoft Office
- Social Media Marketing
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