Rachel Tietzen
Media Planning Director @Essencemediacom
Signup · Get unlimited contacts
WORK HISTORY
Media Planning Director @Essencemediacom
New York, NY, US
Lead for all media work for the 2H’24 Pixel Integrated Brand campaign, managing a $190MM budget and a team of nine•Previously led all Android Integrated Brand Planning, managing a $136MM budget across four campaigns with a team of six. Campaigns delivered on 30% lift above goal on average•Led planning and execution of the inaugural Google After Party campaign ($8M) within five weeks, coordinating with four external partners•Oversaw the development of custom media programs for Google Pixel and Android, including collaborations with Wicked ($1M), The White Lotus ($5M), Baby Phat ($1M) and The Game Awards ($6M)•Developed 20+ annual forecast plans for Pixel with budgets between $200M and $400M, aligning with client goals while maintaining campaign best practices•Currently lead a 3-person team responsible for a key Google-wide deliverable, aiding in the completion across all Google Brand campaigns to the highest compliance standards to support the client\'s OKR goals
EDUCATION
Rensselaer Polytechnic Institute
Bachelor of Science (BS), Business Administration and Management, General
Rensselaer Polytechnic Institute
Master of Science (MS), Business Administration and Management, General
SKILLS
ABOUT RACHEL TIETZEN
Experienced Media Planning Director with a proven track record of success in B2C marketing, currently in the tech sector. I have a diverse background across various industries, including recruitment, QSR, pharma, and non-profit. I thrive in fast-paced environments and have a passion for developing the skills of those around me. My experience includes managing national campaigns and overseeing global initiatives, with four years of collaboration with international teams.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.