Rachel Taylor

Head of Ocfo & me Marketing, Emea @Workday

Wokingham, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Aug 2018 — Present

Head of Ocfo & me Marketing, Emea @Workday

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London, GB

SKILLS

Competitive AnalysisDemand GenerationPartner ManagementBusiness AlliancesGo-to-Market StrategyIntegrated MarketingField MarketingSEOOnline MarketingBusiness-to-Business (B2b)Project ManagementMarketing ManagementSalesEmail MarketingSoftware IndustrySemMulti-Channel MarketingB2b MarketingChannel PartnersBusiness DevelopmentDigital MarketingMarketing AutomationMarketing CommunicationsManagementStrategyMessagingCrmMarketing StrategyBloggingLead GenerationOnline AdvertisingEmeaManaging Agency RelationshipsStrategic PartnershipsResellersProduct ManagementStorageEnterprise SoftwareCustomer Relationship Management (Crm)Salesforce.com

ABOUT RACHEL TAYLOR

10+ years of experience in strategy and brand development, with a record of success in delivering solutions that drive demand, increase sales, and increase customers. Innovative and data-driven, using results to help refine tactics and improve conversion rates. Strategic planning and execution of customer acquisition and nurture programmes. Proven success in driving results through inbound and outbound marketing tactics. Brand and value proposition development. Expertise in multiple digital marketing disciplines, including social, SEO/SEM, PPC and content. Experienced manager leading and developing teams across EMEA and US (including development/retention of existing team and recruitment of new personnel). Results have included doubling quarterly revenue and reducing CPL by over 65%. A true marketer with strong and proven lead generation experience.

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