Rachel Nicholson

Senior Change Lead @Hilton

Salt Lake City, UT, US
EMAILS
r••••••••@hilton.com
MOBILE NUMBERS
+19•••••••50

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WORK HISTORY

Jan 2025 — Present

Senior Change Lead @Hilton

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Senior change leader driving enterprise pricing transformation across Hilton’s portfolio. Leading adoption for Extended Stay and centralized pricing initiatives, delivering $82M in realized revenue impact across properties through behavioral and system change.• Led 10 concurrent change initiatives, partnering with product, program, and executive leaders across planning, deployment, and post–go-live.• Designed and executed end-to-end change strategies including stakeholder and sponsor engagement, communications, training, readiness, and benefit realization.• Resolved long-standing adoption challenges using structured change frameworks with a strong people-centered lens. • Championed Copilot AI adoption and supported the launch of the Change Center of Excellence.

EDUCATION

N/A

Virginia Commonwealth University

BFA, Fashion Design

N/A

The University of Texas at Dallas

Master of Science - MS, Accounting & Information Management

SKILLS

Sponsorship ManagementMerchandisingBrand AwarenessSocial Media MarketingPowerpointMicrosoft ExcelBrand DevelopmentBrand LicensingTime ManagementInvestor RelationsLeadershipCompetitive AnalysisMarketingCreative DirectionAccount ManagementTableauTrade ShowsStrategic PlanningBeauty IndustryMicrosoft OfficeSalesWholesaleSyndicated DataMarket ResearchApparelProduct DevelopmentBudgetsTrend AnalysisPricing StrategyIllustratorBusiness DevelopmentForecastingManagementPrivate LabelNielsen DataFashion DesignQualitative & Quantitative Research MethodologiesStrategyRetailRelationship Building

ABOUT RACHEL NICHOLSON

As a leader in change and program management, I firmly believe sustainable transformation starts with people. I specialize in bringing stakeholders together, building alignment across teams, and creating the conditions for adoption, engagement, and long-term success. I\'m motivated by helping people navigate change with clarity, confidence, and purpose because when people are supported, change sticks. Throughout my career, I\'ve led program and change initiatives by establishing governance, defining roles, and designing scalable change frameworks that support both organizational objectives and employee experience. I\'ve built and guided high-performing teams through complex transformations, fostering accountability, sponsorship alignment, and a culture of collaboration that enables change at scale. I pair this people-centered approach with strategic, results-driven execution. This has resulted in my ability to drive measurable business outcomes by aligning change strategy to enterprise priorities, assessing readiness and impact, and embedding adoption and benefit realization into program delivery. Empathy, integrity, and accountability are central to my leadership style. I listen deeply, challenge thoughtfully, and create clarity during uncertainty. By combining structured change methodologies with hands-on execution, I balance business needs with the human realities of transformation, helping organizations move forward with intention and impact. I\'m always happy to chat with fellow professionals, leaders, and organizations focused on growth, collaboration, and making a meaningful impact. If this speaks to you, let\'s connect.

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