Rachel Sipes
Product Marketing Manager @ Vimeo | Product Led Growth
- Role
- Product Marketing Manager at Vimeo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rachel Sipes
I am a senior manager with experience in marketing and tourism operations, including conversion, engagement, and retention strategies. With a focus on lifecycle and growth marketing, I have led teams to achieve excellence through OKR setting, multi- and omnichannel customer lifecycle marketing strategies, seasonal campaigns, and product/feature launches. By implementing collaborative workflows, I encourage teams to learn from failures and deliver value. I also have a full stack web development certificate from the University of Arizona, which enables me to understand and communicate with engineering teams. I maintain a consistent testing and optimization protocol across all channels and touchpoints, and strive to provide a seamless customer experience. My leadership philosophy is to empower and motivate team members and colleagues by focusing on communication, goal setting, and career development.
Experience
Product Marketing Manager
Jun 2022 — Present · New York, NY, US
Education
Arizona State University
Coursework in Conservation Biology
University of Arizona
Full Stack Web Development Certificate, Computer Science
2019 — 2020
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