Rachel Siegmund
Director of Search @ Chief Detective | SEM Expert
- Role
- Director of Search at Chief Detective
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Rachel Siegmund
12 years in Search Ads managing budgets in excess of $40M and 100k SKUSsNCA Tag + PMAX + LP + Curated SKUs = NCA successRestructured Solo Brands accounts increasing ROAS from 4 to 6.5 without additional budget. Graduated 2 of the 4 Google accounts to the next level of service within a year.Self taught Affiliate Manager: renegotiating poor commission rates from 10% to 3%, restricting coupon usage, connecting the product feed, updating promo messaging, removing discounted products thus saving in 6 month. There was a PR agency onboard. I continued to on-boarded 96 affiliates (with help from external, close, industry allies), standardized commissions/packages with top players - Honey, PayPal, Rakuten, Retail Me Not, etc- driving an incremental $1.5M by myself for free after watching hours on YT about Impact Radius.I figure it out. I get they job done.Meta, TikTok, YouTube, CTV, App, Reddit, Pinterest, Amex/Loyalty offers, LinkedIn, Tableau, SQL dabbler (Looker if required)API enthusiast
Experience
Director of Search
Oct 2024 — Present
Education
University of Utah
Bachelor of Science (B.S.), Marketing
2009 — 2014
University of Utah - David Eccles School of Business
Bachelor of Science (B.S.), Marketing
2009 — 2014
Skills
- Market Research
- Financial Analysis
- Wordpress
- Ppc
- Public Speaking
- Digital Marketing
- Marketing Strategy
- Research
- SEO
- Content Marketing
- SEO Copywriting
- Problem Solving
- Microsoft Office
- Social Skills
- Google Webmaster Tools
- Display Advertising
- Google Adwords
- E-Commerce SEO
- Web Analytics
- Google Analytics
- Financial Modeling
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Email Marketing
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