Rachel Selbst

About Rachel Selbst

My passion for the natural product industry stems from my healing journey after an autoimmune diagnosis. Determined to restore my health after graduating with a degree in Environmental Design, I became a Certified Nutrition Therapist and Yoga Instructor. For the past 14 years, I’ve been on a mission to make the highest quality products accessible nationwide, spending four years launching new stores for Natural Grocers and the last decade driving growth for industry-leading brands like Gaia Herbs, Charlotte’s Web, and Health-Ade Kombucha through data-driven strategies and strong internal and external relationships.

Experience

1. National Account Manager

   Gaia Herbs

   Dec 2023 — Present

   Collaborate on an omnichannel brand strategy to drive growth in natural priority regional accounts nationwide like Erewhon, New Seasons, and MOM\'s and FMD accounts like Kroger, Publix, H-E-B, and Wegman\'s while hitting trade spend and forecasting goals.

Education

• University of Colorado Boulder

  Bachelor’s Degree, Environmental Design

  2008 — 2010

• Nutrition Therapy Institute

  Certified Nutrition Therapy Practitioner (CNTP), Holistic Health

  2011 — 2014

• University of Denver - Daniels College of Business

  Marketing

  2007 — 2008

Skills

• Marketing Strategy
• Social Media
• Budgets
• Food
• Nutrition
• Merchandising
• Interior Design
• Time Management
• Strategic Planning
• Store Management
• Forecasting
• Marketing
• Retail
• Training
• Customer Satisfaction
• New Business Development
• Visual Merchandising
• Public Speaking
• Microsoft Office
• Sales
• Management
• Team Building
• Social Media Marketing
• Inventory Management
• Inventory Control
• Microsoft Excel
• Coaching
• Leadership
• Event Planning
• Microsoft Word
• Team Leadership
• Adobe Creative Suite
• Graphic Design
• Customer Service
• Sales Management