Rachel Gallagher

About Rachel Gallagher

Marketing Specialist, skilled in multimedia Marketing and Marketing Analysis, possessing…

Experience

1. Paid Social Media Manager

   Smartly

   Oct 2023 — Present

   Lead paid social strategy and execution for SoFi, managing $50M+ in annual media spend across Meta, TikTok, Snapchat, Pinterest, and Google UAC, while delivering performance-driven results aligned with business objectives.Successfully scaled high-impact campaigns for FanDuel during peak moments like the NFL Playoffs and Super Bowl, managing $5M+ in spend under tight timelines and optimizing for user acquisition and cost efficiency.Developed cross-platform creative testing roadmaps and implemented data-driven optimizations, resulting in improved campaign performance and ROI across multiple verticals.Built and led a team of media buyers, providing mentorship, performance feedback, and strategic direction to elevate overall execution and team development.Delivered in-depth reporting and actionable insights to senior stakeholders through custom dashboards and QBRs, strengthening client relationships and driving informed decision-making.

Education

• Tulane University

  Bachelor of Arts - BA, Communication and Digital Media Studies

Skills

• Html
• After Effects
• Photoshop
• Post Production
• Cascading Style Sheets (Css)
• Editing
• Graphic Design
• Event Planning
• Time Management
• Public Speaking
• Research
• Premiere
• Teamwork
• Microsoft Word
• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Marketing
• Microsoft Office
• Film Production
• Digital Marketing
• Social Media
• Leadership
• Facebook
• Illustrator
• Customer Service