Rachel Sanders
Strategy Director @ Terakeet | | Masters of Management in Marketing Analytics Candidate @ NC State University
- Role
- Strategy Director at Terakeet
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Rachel Sanders
I help enterprise brands turn marketing into measurable business growth by leading performance strategy at the intersection of AI, search, content, and analytics. My ultimate goal is to get to the \'so what?\' With 15+ years in digital marketing, I build data-driven programs that increase qualified demand, improve conversion rates, and drive efficient revenue. My work focuses on connecting strategy to outcomes - translating customer behavior, channel performance, and shifts in how people discover and evaluate brands into scalable growth roadmaps. I have a proven track record of delivering record-setting conversion performance and sustained efficiency gains, adapting strategies as the search landscape evolves to meet users where they are.
Experience
Strategy Director
Mar 2024 — Present
Education
NC State Poole College of Management
Master's degree, Management in Marketing Analytics
East Carolina University
Bachelor's, Business/Corporate Communications
2006 — 2009
Skills
- Copywriting
- Event Management
- Crisis Communications
- Graphic Design
- Adobe Creative Suite
- Photography
- Social Media
- Management
- Strategic Communications
- Nonprofits
- Entertainment
- Fundraising
- Public Relations
- Internal Communications
- Media Relations
- Copy Editing
- Marketing
- Creative Writing
- Community Outreach
- Volunteer Management
- Photoshop
- Grant Writing
- Press Releases
- Event Planning
- Blogging
- Advertising
- Editing
- Marketing Communications
- Publicity
- Social Networking
- Newsletters
- Email Marketing
- Social Media Marketing
- Indesign
- Wordpress
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