Rachel Rufo

About Rachel Rufo

Rachel Rufo is a marketing communications leader with over five years of experience in…

Experience

1. Associate Director of Marketing and Communications

   Northeastern University College Of Engineering

   Nov 2022 — Present · Boston, MA, US

   Leads the strategic development and execution of comprehensive marketing and communications initiatives across multiple federally funded research centers, including DHS Centers of Excellence ALERT, SENTRY, and NSF Alliance Engineering PLUS.Manages multi-platform communications projects, including annual reports, proposals, newsletters, articles, and promotional materials to engage key stakeholders and the public.Maintains and grows the Centers’ digital presence through compelling and accessible web, social media, video, and print content, ensuring alignment with mission and brand identity.Translates complex scientific and technical information into engaging messaging for diverse audiences, including federal agencies, industry partners, and the general public.Designs and produces visual assets including graphics, photography, and illustrations; manages relationships with print vendors to ensure timely and high-quality materials.Directs the creation and oversight of video content, from concept to production, to showcase Center activities, events, and technologies.Collaborates with leadership teams and event staff to develop and deliver presentation materials for national workshops, conferences, and stakeholder meetings.Built and launched new websites for the SENTRY and ALERT DHS Centers of Excellence, modernizing user experience, improving functionality, and enhancing the visibility of center missions and impact.

Education

• Northeastern University

  Bachelor of Arts, Media and Design, Communication Studies, Public Speaking and Buisness Minor

  2012 — 2017

• Boston University

  EMT Basic

  2014 — 2014

Skills

• Communication
• Fundraising
• Social Media
• Marketing Communications
• Facebook
• Layout Design
• Strategic Communications
• Leadership
• Microsoft Word
• Product Marketing
• Social Networking
• Research
• Corporate Social Responsibility
• Marketing
• Newsletters
• Adobe Creative Suite
• Storytelling
• Microsoft Powerpoint
• Conversational in French
• Patient Advocacy
• Press Releases
• Editing
• Sharepoint
• Writing
• Teamwork
• Public Speaking
• Entrepreneurship
• Community Outreach
• Public Relations
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Healthcare Improvement
• Event Management
• Microsoft Office
• Healthcare
• Event Planning