Rachel Rosman
Head of Marketing | Brand Awareness | Content Marketing | Creative | Growth
- Role
- Head of Marketing at Better Life Partners
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Head of Marketing
Apr 2024 — Present
Built and executed a foundational marketing strategy-Tripled patients acquired via marketing channels YoY-Led website redesign, resulting in more than 2x increase in conversions -Aligned the organization around a new brand messaging platform and visual system across outreach materials, PowerPoint, advertising, and more resources-Implemented HubSpot marketing automation platform and launched digital marketing campaigns resulting in a 56% increase in engaged referral partner accounts-Built a marketing team of agencies and freelancers including a graphic designer, two freelance writers, a web design agency, a PR freelancer, and a paid search and SEO agency-Launched a review management strategy that increased our Google ratings in one local market from one star to four stars
Education
Brandeis University
Bachelor of Arts, English and American Literature, Creative Writing, Anthropology
Skills
- Writing
- E-Commerce
- Editorial
- Proofreading
- Print Ads
- Social Networking
- Social Media Marketing
- Travel Marketing
- Promotions
- Newsletters
- Email Marketing
- Online Marketing
- Luxury Brand Marketing
- SEO
- Copywriting
- Social Media
- Content Strategy
- Marketing
- Copy Editing
- Marketing Communications
- Online Advertising
- Digital Marketing
- Web Content
- Wordpress
- Html
- Travel Writing
- Blogging
- Creative Writing
- Direct Mail
- SEO Copywriting
- Editing
- Content Writing
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